The media has embraced the 50 Cent vs. Kanye battle like a hooker embraces herpes. As seen above, The two are featured on the cover of Rollingstone for shadowing the pending clash. Its on. The reality is this is the biggest marketing ploy of the year. Two Universal companies pitting their top tier hip hop icons against each other for promotional seniority. At the end of the day, wither you choose 50 or Kanye, Universals bottom line is met.

With that said I think this completely sums up why major labels are the crying dinosaurs of the music industry and why they have their heads buried so far up there asses they are choking on their own brand. They just don’t fucking get it. Publicity, marketing and exposure on the level they are talking does not always equal big sales. People wanting to buy your fucking record equals sales. At 50’s stature, the worst thing he can possibly do is put something on himself which will force him to be qualified as “uncool” and thats exactly what he did when pitting himself against Kanye West.

The minute Kanye defeats him, 50 will only have two options. One is stick to his word and quit therefore granting him credibility (which is completely worthless seeing how he wouldn’t be able to utilize this) or b) do the best he can to scramble the egg on his face. The reality is the minute you are defeated you are not first place. The minute you are second you arn’t first. Thats it. That is also the beauty of music. There is not real “first or second” place because its ultimately hard to pit artists against each other. Sales can be attributed to time of release, market issues or more. Placement on the billboard charts is effected by the market of other artists in the same week. When records don’t come out on the same day, its easy to forget or miss interpret sales proving its difficult to pit one against another.

This is the problem, pitting 50 and Kanye against each other on the same day will make the public know who is bigger. Now, normally they wouldn’t care but 50 had to run his big mouth (which is predictable seeing how the dude has been shot more times than Jenna Jamison) and now the entire public is paying attention… and they love it.

This is the issue with majors, to them this will help them with their bottom line. The week of September 11th will see raising sales and egos and it will feel good. But ultimately 50 will probably perform worse then initially hoped because of the developing hype. At the end of the day they are just not looking at the bigger picture.

Wite Jay here.