So, its been a tough long day at work. I am hungry and tired so what do I do? Head out to my local best buy or wall-mart and pick up a Ringle! No just kidding, I am not an idiot, but the major labels are. Universal as well as the other three dinosaurs have shocked the internet world by announcing “ringles” into the market. Ringles are three songs, a ring tone and a wall-paper packaged together that you can buy at your local retail store.

Its completely backwards. The concept of a ringle is the wrong direction! Its a dinosaurs solution to the digital future. This is the problem with having old school people running a new school industry. The consumer is SCREAMING for one thing and the dinosaurs are growling for another! Users do not want to continue to have to go to stores for their music. It isn’t that they don’t like it, I do think they like the process but it just seems so completely useless. Why would you possibly think it makes sense to do that? What is the point in spending money shipping and manufacturing ringle packs when you can merely sell them online directly without the overhead?

But this is the problem. Dinosaurs WANT the overhead. They want to have a reason to ship and talk about IO’S because thats all they know. So here we are taking a step into the past to try and ship the future, it makes no sense. Its completely FUBAR, which seems to be my word of choice lately to discribe whats going on in this world of music. Sigh…

Whaaaa? Hit up the writer Jay here.