SouljaBoyTellEm.Com - Marketing 101

September 8th, 2007 · 8 Comments

All Hail Soulja Boy! Although – yes, one hit wonder for sure (maybe two). But because I’m a  new media fiend, props to Interscope for living on the edge and naming his actual physical album souljaboytellem.com . Hats off to interscope for making a ballsy move and placing there bets on his official website. They bypassed pushing the single on radio and went straight for where it counts these days. The Internet! They just did a major overhaul on his official site (www.souljaboytellem.com) and made a mini myspace to embrace Soulja’s nationwide Superman sensation. Type in Soulja Boy in You Tube – you’ll know what I mean. Fans up the yin yang are doing the Superman dance to his single “Crank That”.  I admit it – it’s catchy as hell and who doesn’t like to pretend their Superman with hops? 

It’s the second wave of hip hop one hit wonders this summer. The first was MIMS “This Is Why I’m Hot” – but the downfall of MIMS was that the label just let the single ride the wave traditionally through radio, instead of embracing new media and keeping up with the single on the net. Bye bye MIMS- Soulja in my eyes official kicked your ass. Although Soulja might as well be hanging next to the Pussy Cat Dolls on the Interscope marketing puppet doll rack. (And Fergie, Gwen, and 50 cent….but who’s really counting)

 

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Tags: Pop Culture · Patty · Music

8 responses so far ↓

  • 1 TOP SOULJA // Sep 12, 2007 at 4:12 pm

    For those who didnt know, Soulja Boy been filling up
    everything he been on or in since January. Soulja Boy was doing bigger numbers than 5o b4 he even hit mainstream. ACTUALLY STARTING WITH COLLIEPARK TO INTERSCOPE AND UNIVERSAL RECORDS, NEITHER ONE PLAYED ANY ROLL IN HIS SUCCESS. SOULJA BOY ACTUALLY COMPRIMISSED WHAT WAS GOING TO B A VERY PROFITABLE SUMMER
    OF NONSTOP VENUE FILLING TOUR TO BECOME AN INDUSTRY CHRONIE. ASK ME HOW I KNOW, IVE BEEN WORKIN HIS PROJECT, SET’N SHOWS ALL AROUND THE WORLD, YEAH WORLD. THE KID HAD NEED FOR A PASSPORT SINCE JAN 07. IT AINT AN PAWN IN THE GAME CAN TOUCH HIS GRIND, UNFORTUNATELY HE CHOSE TO GIVE IT ALL UP TO 2B SEEN OF MEN. SOMETHING I TOLD HIM HE WILL REGRET IN A MINUTE .
    FOR ALL RESPONSIBLE FOR HIS SUCCESS

  • 2 niketa // Oct 18, 2007 at 7:45 pm

    I like u song soulj girl and i like u to but not like a crazy fan ok

  • 3 DonDora // Oct 24, 2007 at 2:43 pm

    I luv the song soljagirl.

  • 4 imani // Oct 28, 2007 at 10:02 pm

    hi, souljaboy at our lil girl imani when u get this write me back !

  • 5 imani // Oct 28, 2007 at 10:05 pm

    o i had miss up

  • 6 Amjcwanda // Mar 15, 2008 at 9:38 am

    their continually accumulating and adding to it whatever they save out of considerable way into the land, and which, in the language of the

  • 7 Big juicy ghetto booty // May 5, 2008 at 6:37 pm

    hey i love ur song dont get mad and soulja girl and girl you stank and i also love how u just express yourself in your own ways especially on girl you stank and my report card. anyways i jus wanted 2 say wats up hows it going and you are very SEXY!

  • 8 Big juicy ghetto booty // May 5, 2008 at 6:38 pm

    hey i love ur song dont get mad and soulja girl and girl you stank and i also love how u just express yourself in your own ways especially on girl you stank and my report card. anyways i jus wanted 2 say wats up hows it going and you are very SEXY! email me back please on my e-mail address

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