Halo 3 on Xbox 360 is hands down THEE GAME of the year…maybe even next year too. I just spotted the latest Halo 3 commercial. It had different scenes of guys playing Halo 3 in different parts of the world and getting beat by some kid in the US - who happens to pick up and take a sip out of a Mountain Dew bottle at the very end. Why not Pepsi? Why not Gatorade? Because Mountain Dew is on top of their game and in my opinion has one of the best brands out there. Snatching up Halo 3 and developing a branding partnership before anyone else — brilliant. I know - you probably wanted me to go into my review of the game instead of pointing out what marketing geniuses they are…but I’ll leave that to the boy writers. I’m sure they can give Halo 3 more justice.

Patty